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Portrait of Kerstin Gidlöf. Photo.

Kerstin Gidlöf

Research funding advisor

Portrait of Kerstin Gidlöf. Photo.

The use and value of eye-tracking in consumer studies

Author

  • Kerstin Gidlöf
  • Helena Sandberg
  • Nils Holmberg

Department/s

  • Lund University Humanities Lab
  • Cognitive Science
  • Media and Communication Studies

Publishing year

2012

Language

English

Publication/Series

Journal of Consumer Behaviour

Document type

Journal article

Publisher

John Wiley & Sons Inc.

Topic

  • Human Aspects of ICT

Status

Unpublished

ISBN/ISSN/Other

  • ISSN: 1472-0817