Kerstin Gidlöf
Research funding advisor
Eco depletion : The impact of hunger on prosociality by means of environmentally friendly attitudes and behavior
Author
Summary, in English
The present research investigated the impact of hunger on prosociality in a consumer choice context by means of environmentally friendly attitudes and behavior. Two eye-tracking studies were conducted with hunger measured (Study 1) and manipulated (Study 2). The data were analyzed through bivariate correlations, Pearson's chi-square tests, and analyses of variance (ANOVAs). Our findings, based on cross-sectional and experimental evidence from field and lab settings, revealed that hungry consumers express more prosocial attitudes than their satiated counterparts in terms of general environmental concerns and importance ratings of buying eco-labeled products. However, we found no significant difference between hungry and satiated consumers regarding choice likelihood of eco-labeled products or visual attention towards prosocial (organic and sustainable) food options. Implications for retailers and organizations trying to encourage environmentally friendly behavior are discussed.
Department/s
- Cognitive Science
- VBE
- eSSENCE: The e-Science Collaboration
Publishing year
2021-09-01
Language
English
Publication/Series
Journal of Retailing and Consumer Services
Volume
62
Links
Document type
Journal article
Publisher
Elsevier
Topic
- Social Sciences Interdisciplinary
Keywords
- Hunger
- Prosocial behavior
- Prosocial attitudes
- Consumer behavior
- Visual attention
- Eco-labeled food
Status
Published
Research group
- VBE
ISBN/ISSN/Other
- ISSN: 0969-6989