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Portrait of Kerstin Gidlöf. Photo.

Kerstin Gidlöf

Research funding advisor

Portrait of Kerstin Gidlöf. Photo.

Marketing On-line: An Eye-tracking Study of Swedish Nine-graders Exposure to Internet Advertising.

Author

  • Helena Sandberg
  • Kerstin Gidlöf
  • Nils Holmberg

Department/s

  • Media and Communication Studies
  • Lund University Humanities Lab

Publishing year

2010

Language

English

Document type

Conference paper: abstract

Topic

  • Human Aspects of ICT

Keywords

  • teenagers
  • eye-tracking
  • advertising
  • exposure

Conference name

1st Nordic Conference on Consumer Research, 2010

Conference date

2010-06-09 - 2010-06-11

Conference place

Vaasa, Finland

Status

Unpublished